ARIA User Guide — Complete Capability Reference

01

How to Talk to ARIA

ARIA understands natural language. You don't use commands. You speak to it like you'd brief a highly capable senior team member — context, goal, constraints. The more you give, the better it performs.

Natural Language — The Fundamentals

Tell ARIA what you want, who it's for, and any constraints (tone, length, deadline, budget). ARIA selects the right specialist agents automatically and routes your request to the right tools without you needing to specify them.

Best practice prompts

"Write a cold outreach email for [target audience]. Goal: [outcome]. Tone: direct, no corporate speak. Max 150 words."

"I have a board presentation on Friday. I need a concise slide narrative covering [topic]. Audience: non-technical investors."

"Give me the real answer — not the diplomatic one. Is this pricing strategy viable?"

Iterating & Refining in the Same Conversation

ARIA holds the full context of everything discussed. You can redirect, drill down, rewrite, or expand at any point. You never need to repeat background information once it's been stated in the session.

Refinement prompts

"Make the opening more punchy — lead with the problem, not the solution."

"That's 80% right. The missing piece is [context] — now re-do section 2."

"Cut it in half. Keep the best parts."

Uploading Files, Documents & Media

Upload PDFs, Word documents, spreadsheets, CSV files, images, audio, or video directly into the chat. ARIA reads the content, extracts key information, and uses it as context for everything that follows in the conversation. Uploaded content persists for the session.

Example prompts after uploading

"Here's our brand guide [PDF upload]. From now on, write all copy in this exact tone and style."

"This is a recording of a sales call [audio upload]. Transcribe it, then tell me the top 3 objections and how I should address them."

"I've uploaded our last 6 months of customer data [CSV]. Which segment has the highest LTV and what do they have in common?"

Specialist Agents — ARIA Selects Automatically

Behind every response, ARIA dynamically assembles the right specialist agents for your task. You don't choose them — ARIA routes to the best combination based on what you're asking. Specialists include: strategy, finance, marketing, engineering, copywriting, research, legal analysis, and over 200 domain-specific experts built up through ARIA's learning system.

How to get the best from specialists

"Put on your CFO hat and tell me if this unit economics model actually works."

"I need a CMO-level critique of our positioning — be brutal."

"Think like a Series A investor reviewing this pitch. What would concern you most?"

Multi-Agent Panel — Getting Multiple Perspectives

For complex decisions, ARIA can run a multi-agent panel discussion where multiple specialist viewpoints are brought to bear simultaneously. One agent plays devil's advocate, another looks at risk, another at opportunity. You get a richer, more balanced output than any single perspective can provide.

Panel prompts

"I'm deciding between two go-to-market strategies. Run a panel — strategy, finance, and marketing all weigh in on which is the better path."

"Get me 3 different expert perspectives on whether I should hire a sales team or go product-led growth first."

02

Research & Live Intelligence

ARIA searches the live web, reads any URL, pulls academic papers, fetches YouTube transcripts, scrapes structured data, and analyses code repositories. Every result is synthesised — not dumped — so you always get an insight, not just raw data.

Live Web Search

Searches the web in real time across multiple sources and synthesises the results. ARIA interprets what it finds, identifies patterns across sources, and gives you the answer — with citations. Use it for market research, competitor intelligence, news monitoring, trend spotting, and fact verification.

Example prompts

"Search for the most recent funding rounds in AI productivity startups. Give me a table: company, amount raised, lead investor, date."

"What are the most common complaints about [competitor] on G2, Trustpilot, and Reddit right now?"

"Find the top 5 pricing trends in SaaS in the last 90 days. What are buyers expecting?"

"Search for any recent news about [industry] regulation changes that could affect our business."

Read Any Webpage

Fetch and fully read any public URL. Extract specific data, summarise articles, pull competitor pricing tables, read terms and conditions, or analyse landing page copy. ARIA reads the page exactly as a browser would.

Example prompts

"Go to [URL] and give me their exact pricing tiers, what each includes, and any hidden limitations in the small print."

"Read this article [URL] and give me the 5 most actionable insights."

"Read [competitor URL] and identify every claim they make about their product. Which ones can I counter?"

Deep Website Scraping

Scrape full website content, extract structured data from pages, and pull all links from a URL. Useful for bulk competitor research, extracting contact information, scraping product listings, or building datasets from public web pages.

Example prompts

"Scrape all the case studies from [URL] and identify the industries they serve and the results they claim."

"Extract all the speaker names and session titles from the conference website at [URL]."

"Pull every product listed on [URL] with its price and description. Give me a clean table."

YouTube Transcripts & Analysis

Retrieve the full transcript of any YouTube video. ARIA can then summarise it, extract frameworks, identify the structure, pull key quotes, or turn a long-form video into a structured brief — all without you watching it.

Example prompts

"Get the transcript of [YouTube URL] and extract every sales framework or model the speaker mentions."

"Summarise this 4-hour conference keynote [URL] into a one-page executive brief."

"Watch this competitor's product demo [YouTube URL] and tell me what features they're leading with and what they're avoiding."

Academic Research

Search and retrieve peer-reviewed academic papers. Stay current on scientific and technical developments, validate claims with primary sources, or go deep on any research topic. ARIA translates academic findings into plain English without losing accuracy.

Example prompts

"Search for the most-cited papers on AI agent reliability published in the last 12 months. Summarise the key findings."

"Find a peer-reviewed study on the impact of email subject line personalisation on open rates."

"What does the academic literature say about optimal pricing psychology for SaaS products?"

Code Repository Analysis

Analyse any public code repository in depth — architecture, code quality, open issues, recent commits, contributor activity, and test coverage. Use this for technical due diligence on tools you're evaluating, open-source libraries you're considering, or competitive technical analysis.

Example prompts

"Analyse the GitHub repo at [URL]. Is this actively maintained? What are the most common bug reports? Is it production-ready?"

"Compare these two open-source libraries [URL1] vs [URL2] — which has better long-term maintainability?"

03

Memory & Learning

ARIA has persistent memory across every session and a self-evolving learning engine that runs continuously. The longer you use ARIA, the more precisely calibrated it becomes to you, your business, and your goals.

Persistent Cross-Session Memory

ARIA remembers everything you've told it across all past conversations — your business, your customers, your preferences, your decisions, your brand voice. You never re-explain. Memories build on each other. The more context you give, the more personalised every response becomes.

Memory prompts

"Remember: our ideal customer is a trades business owner, 35–55, UK, sole trader to 10 employees. Always write with this in mind."

"What do you know about my business and goals so far?"

"Update your understanding: we're no longer targeting B2C. We pivoted to B2B last month."

"Remember that I don't like bullet points in copy — always write in flowing paragraphs."

Conversation Search

Search your full conversation history across all sessions. Retrieve past decisions, find strategies you discussed, recover content you generated, or surface context from months ago. ARIA searches semantically — it finds relevant conversations even if you don't remember the exact words you used.

Search prompts

"Search my past conversations for anything about our Facebook ad strategy."

"Find the 12-week email sequence we wrote for cold leads last quarter."

"What did we agree about pricing in January?"

Morning Briefing

Every morning, ARIA delivers a personalised briefing via Telegram (when connected): your goals for the day, overnight insights, highest-priority actions, and any system alerts that need attention. The briefing adapts based on what you've been working on and what ARIA learned overnight. Configure the delivery time in Settings.

Briefing prompts

"Give me my morning briefing now."

"What are my three highest-priority actions today based on where we are with the launch?"

Overnight Learning Engine

While you sleep, ARIA runs an autonomous multi-stage learning cycle. It distils strategic insights from the day's conversations, reinforces the specialist agents that performed best, identifies gaps in its domain coverage, and automatically creates new specialist agents to fill those gaps. This is entirely autonomous — it happens every night with no action required from you. ARIA wakes up sharper than when you left it.

Review what ARIA learned

"What did you learn overnight? Give me the report."

"Did you identify any gaps in your knowledge last night? What new capabilities did you build?"

Knowledge Base & Facts Store

ARIA maintains a structured knowledge base of facts, decisions, and strategic insights you've established. These persist permanently and are injected into relevant conversations automatically. Think of it as a long-term memory layer that shapes ARIA's baseline understanding of your world.

Knowledge base prompts

"Store this as a permanent fact: our refund policy is 30 days, no questions asked."

"What facts do you have stored about our product pricing?"

"Remember that our brand always avoids the words 'leverage', 'synergy', and 'solution'."

04

Strategy & Business Analysis

ARIA has specialist agents trained to think at the level of a McKinsey strategist, a Series A CFO, and a CMO who's scaled multiple businesses. They engage with your actual numbers and context — not generic frameworks applied to hypotheticals.

Strategic Positioning & Competitive Analysis

ARIA analyses your market position, competitive landscape, and strategic options. It applies frameworks where useful — Porter's Five Forces, Jobs-to-be-Done, Blue Ocean — but always arrives at a specific recommendation, not a list of considerations. ARIA will tell you what to do, not just what to think about.

Strategy prompts

"We're entering the project management software market. Where are we most vulnerable and what's the one defensible position we should own?"

"Our main competitor just dropped their price by 30%. Walk me through every strategic response available to us and rank them."

"Give me a Jobs-to-be-Done analysis of why customers actually choose us over [competitor]."

Financial Modelling & Unit Economics

Model pricing strategy, calculate LTV:CAC, forecast runway, build P&L projections, and analyse unit economics — all in plain English. ARIA's financial specialist doesn't just run the numbers, it interprets them and tells you what they mean for the business. It will flag if your model doesn't work before you find out the hard way.

Finance prompts

"My CAC is £340, LTV is £1,200, monthly churn is 3.5%. Am I viable? What's the minimum CAC I need to hit for this to work at scale?"

"Build a 18-month P&L. Revenue starts at £12k/month, growing 18% MoM. Fixed costs £9k. Variable 22% of revenue. When do I hit breakeven?"

"Model three pricing scenarios: £49, £99, £149/month. Show me the revenue impact at 500, 1000, and 2000 customers."

Go-to-Market Strategy

ARIA helps you design, stress-test, and execute go-to-market strategies. It covers channel selection, audience definition, messaging hierarchy, sales motion, and pricing. It will tell you which channels will work for your specific model and which are a waste of time — based on your market, not general advice.

GTM prompts

"We're launching to UK SMBs in the legal sector. What's the most efficient channel to get the first 100 paying customers and why?"

"Review our GTM plan and tell me the three most likely points of failure."

"Should we go outbound-led, product-led, or partnership-led first given our ACV and market size? Give me a real recommendation."

Pitch Decks, Executive Briefs & Board Packs

ARIA structures and writes investor pitch narratives, board meeting packs, executive summaries, and strategy documents. It knows the difference between what a seed investor needs to hear and what a Series B investor is looking for. It adapts the narrative accordingly.

Presentation prompts

"Write the narrative for a seed-stage pitch deck. We're a [one-line description]. Target: angel investors. Include the problem, solution, market size, traction, and ask."

"Write a board pack summary for this quarter. Focus on what's working, what isn't, and what we need the board to approve."

05

Market Simulation & Persona Intelligence

ARIA can simulate market outcomes using Monte Carlo modelling and run live interviews with AI-generated customer personas. Test your assumptions before spending money. Validate messaging before sending it. Stress-test decisions before committing to them.

Scenario & Monte Carlo Simulation

Run probabilistic simulations across thousands of outcome scenarios simultaneously. Define the variables (conversion rate, churn, price, market size) and their ranges. ARIA models the distribution of possible outcomes and tells you the probability of success under different assumptions — so you know which levers actually matter.

Simulation prompts

"Run a Monte Carlo simulation. Variables: conversion rate 1–5%, monthly ad spend £5k–£25k, average deal value £800–£1,500. What's the range of annual revenue outcomes?"

"Simulate the impact of raising prices 25% — model three churn scenarios: we lose 5%, 15%, or 30% of customers. Which one breaks even with the higher price?"

"Model what happens to my runway if sales velocity drops 40% for 3 months. When do I need to start cutting costs?"

Persona Interviews

ARIA generates and interviews AI personas representing your specific target customer segments. Each persona has a realistic background, motivations, pain points, objections, and buying behaviour. Interview them about your product, your pricing, or your messaging. This is the fastest way to validate ideas without expensive customer research.

Persona interview prompts

"Interview a persona: 47-year-old operations director at a 150-person manufacturing company. Ask them about their biggest workflow bottlenecks and what software they've tried."

"How would a cost-sensitive SMB owner in the trades industry react to a £199/month subscription? Interview that persona and push on the pricing objection."

"Create a persona for our ideal customer — a tech-forward HR manager at a 200-500 person company — then ask them what messaging would make them immediately request a demo."

06

Social Intelligence & Topic Monitoring

ARIA monitors the web and social landscape for topics, trends, and conversations relevant to your business. Add topics to a watchlist and ARIA tracks them daily — surfacing signals before they become noise.

Deep Topic Research

ARIA researches any topic in depth — pulling web search, social signals, forums, and news sources into a synthesised intelligence report. Better than a Google search because ARIA interprets the signals, not just lists them.

Research prompts

"Research what's being said about AI automation in the accountancy industry right now. Give me sentiment, the key narratives, and who's driving the conversation."

"What are the top pain points SMB owners are posting about in business forums this week? Focus on operations and cash flow."

Topic Watchlist — Daily Monitoring

Add any topic, keyword, competitor, or trend to your watchlist. ARIA monitors it daily and alerts you when something significant surfaces. Every morning at 8am, the watchlist is scanned and notable findings are included in your briefing. You can add, list, and remove topics at any time.

Watchlist prompts

"Add 'AI agents for small business' to my watchlist."

"Add [competitor name] to my watchlist — I want to know every time they appear in news or social."

"Show me my full watchlist."

"Remove 'NFTs' from my watchlist."

"What's been happening with my watchlist topics in the last 48 hours?"

07

Messaging & Channels

ARIA connects to Telegram, WhatsApp, and a unified inbox that consolidates messages from all channels. It can receive instructions from you via any connected channel and send messages, alerts, and briefings proactively.

All channels require setup in Settings before use. Each channel has a dedicated setup card in the Settings panel with step-by-step instructions.

Telegram — Full Two-Way Control

Connect your Telegram bot and ARIA becomes available directly in Telegram. You can give ARIA instructions, receive responses, get morning briefings, receive health alerts, get campaign optimisation notifications, and interact with ARIA's full capability set — all from your phone. No browser required. Set up your bot token in Settings → Telegram.

Telegram prompts

"Alert me on Telegram when the A/B test on my welcome email has a clear winner."

"Send me my morning briefing on Telegram at 7:30am every day."

"Notify me via Telegram any time a new contact is added to my CRM with the tag 'hot lead'."

WhatsApp Business

Send WhatsApp messages to any contact and read incoming WhatsApp messages from your business account. Requires a Meta Business API account. Connect in Settings → WhatsApp with your token and phone ID.

WhatsApp prompts

"Send a WhatsApp to [name] at [number]: 'Hi [name], confirming our call tomorrow at 2pm. Looking forward to it.'"

"Read my WhatsApp messages and tell me if anything needs an urgent reply."

Unified Inbox — Omnichannel Intelligence

Messages from Telegram, WhatsApp, Gmail, and Instagram arrive in a single unified inbox. ARIA automatically classifies each message into four priority tiers: Action Required (direct questions, @mentions), Meeting Info (calendar items with links), Info Only (newsletters, notifications), and Skip (auto-archive). ARIA can draft replies for any message directly from the inbox.

Inbox prompts

"Check my inbox. What needs a response today?"

"Draft a reply to the last message from [name] in my inbox — keep it professional and brief."

"Summarise everything in my inbox from the last 24 hours."

"Are there any messages in my inbox about the [project] proposal?"

08

Google Workspace

Connect your Google account (Settings → Google Workspace) and ARIA gets full access to Gmail, Google Drive, and Google Calendar. All three are read and write — ARIA can act on your behalf, not just report back.

Gmail — Send, Read, Search & Draft

Send emails, read your inbox, search by sender, subject, or keyword, draft replies, and manage threads. ARIA writes the copy when you give it the context — you review it, it sends it. ARIA can also monitor your inbox for specific senders or keywords and alert you proactively.

Gmail prompts

"Send an email to [email]. We had a call this morning — write a follow-up covering: 1) the three points we agreed on, 2) next steps with owners and dates, 3) a warm close."

"Search my Gmail for all emails from [domain] in the last 60 days and give me a summary of the relationship."

"Draft a reply to the email from [name] about [topic]. Tone: firm but collaborative."

Google Drive — Access & Read Files

Access any file in your Google Drive by name or keyword. ARIA reads documents, spreadsheets, and presentations and uses the content as context. Useful for referencing your own internal documents, brand guidelines, financial models, or research reports within a conversation.

Drive prompts

"Find my 'Q4 Strategy' document in Google Drive and summarise the three strategic priorities."

"Read the sales performance spreadsheet in my Drive and tell me which product line had the highest margin last quarter."

"Is there anything in my Drive that covers our onboarding process? Summarise it."

Google Calendar — Read & Reference

ARIA reads your calendar to give contextual responses. It references upcoming meetings in briefings, flags scheduling conflicts, surfaces preparation notes before important events, and helps you think through your week. When ARIA knows what's on your calendar, its daily briefings become significantly more useful.

Calendar prompts

"What's on my calendar this week? Flag anything I need to prepare for."

"Brief me on my 3pm meeting today — who's attending, what was our last interaction with them, and what should I have ready?"

"Is there anything on my calendar this week that conflicts with the product launch?"

09

Voice & Calling

ARIA can initiate and manage voice calls via a connected telephony service. Requires Twilio account credentials in Settings → Voice.

Outbound Voice Calls

ARIA initiates an outbound voice call to any phone number. Useful for automated briefing calls, appointment reminder calls, or scheduled check-ins. You can tell ARIA to call you and read you a briefing, or configure it to call contacts with scripted messages.

Calling prompts

"Call me on [number] and read me my morning briefing."

"Schedule a call to [number] at 9am tomorrow — the message is: 'Your appointment is confirmed for [time]. Reply to this message to reschedule.'"

Call History

Retrieve the history of calls ARIA has made — including contact, duration, time, and outcome status. Useful for auditing automated call campaigns or reviewing briefing call logs.

History prompts

"Show me the call history for the last 7 days."

10

CRM & Pipeline Management

Connect ARIA to SwarmCherry (Settings → SwarmCherry CRM) and it manages your entire contact database, sales pipeline, and deals using natural language. SwarmCherry is an independent platform — its own automations continue running regardless. ARIA adds an intelligence layer you control through conversation.

Search Contacts

Search your CRM by name, email, phone number, company, tag, or pipeline stage. Returns contact records with full profile details and current pipeline position.

Search prompts

"Find all contacts tagged 'hot lead' in my CRM."

"Search for [name] and tell me where they are in the pipeline and what their last interaction was."

"List all contacts from [company name]."

Add & Update Contacts

Add new contacts or update existing ones — name, email, phone, company, tags, and pipeline stage — all in a single instruction. ARIA finds duplicate records automatically and merges or flags them.

Contact prompts

"Add a new contact: [name], [email], [phone], company: [company]. Tag as 'enterprise prospect', stage: Qualification."

"Update [name]'s pipeline stage to 'Proposal Sent'. Add a note: follow up Thursday."

"Tag everyone in the 'Webinar Attended' list as 'warm lead' and move them to the Nurture stage."

Contact Activity Timeline

Pull the full activity history for any contact — every email opened, link clicked, SMS received, call logged, workflow enrolled, deal stage changed, and note added — in a single timeline view. ARIA summarises the relationship and tells you the best next action.

Activity prompts

"Show me everything that's happened with [name] in the last 30 days."

"Has [name] opened any of our emails? What did they click on?"

"What's the engagement pattern for contacts in the 'Proposal Sent' stage? Are they reading our follow-ups?"

Deals & Pipeline Management

Create deals, set values, move them through stages, and get a live pipeline view — all from a single conversation. ARIA can also analyse your pipeline health: which stage has the longest average time, where deals are stalling, and which rep is closing fastest.

Deal prompts

"Create a deal for [name]: £18,000, Pipeline: Enterprise, Stage: Discovery."

"Move all deals that have been in 'Proposal Sent' for more than 10 days to 'Stalled' and tag them for follow-up."

"Show me my pipeline — total value in each stage and average time per stage."

"Which deals are most likely to close this month based on activity?"

CRM Analytics & Reporting

Get comprehensive analytics on your CRM: contact growth, pipeline velocity, conversion rates at each stage, campaign attribution, and engagement metrics. ARIA interprets the data and surfaces what actually matters — not just a data dump.

Analytics prompts

"Give me a full CRM health report — new contacts this month, pipeline value, conversion rate, and average deal cycle."

"Which lead source is converting at the highest rate? What's the revenue attributed to each source?"

11

Email & SMS Campaigns

ARIA writes, builds, and deploys email and SMS campaigns directly into SwarmCherry. From a one-off broadcast to a 52-week nurture sequence, ARIA handles the strategy, the copy, and the deployment.

Broadcast Email Campaign

Create and send a broadcast email to a segment, tag group, or your entire list. ARIA writes the full email — subject line, preview text, body copy, and CTA — when you brief it on the goal, audience, and desired outcome.

Campaign prompts

"Create an email campaign to everyone tagged 'cold lead'. Goal: re-engagement. Subject: challenge their belief that now isn't the right time. Tone: direct, no corporate language. Schedule for tomorrow 10am."

"Write and deploy a product announcement email to our 'customers' segment. We're launching [feature]. Lead with what it means for them, not what it is."

SMS — Immediate Send

Send an SMS to any contact in your CRM immediately. Useful for time-sensitive follow-ups, appointment reminders, or triggered response messages.

SMS prompts

"Send an SMS to [name]: 'Hi [name], just sent the proposal over — give it a read when you get a chance and let me know if you have any questions.'"

"Text all contacts in the 'Webinar Registered' tag with the Zoom link. Remind them it starts in 1 hour."

List & Analyse Campaigns

Get a live view of all active and past campaigns — email, SMS, and ad. See status, send counts, open rates, click rates, and conversion data. ARIA tells you which campaigns are working and which need attention.

List prompts

"List all active campaigns and give me open rate and CTR for each."

"Which of my campaigns has the lowest engagement? What would you change about it?"

12

Marketing Automation Workflows

Automation workflows are the backbone of autonomous marketing. ARIA creates multi-step sequences — triggers, delays, emails, SMS, stage changes, and branching logic — from a plain English brief. Once live, they run without you touching them.

Create Automation Workflows from Scratch

Describe the sequence you want in plain English — trigger condition, steps, timing, and actions — and ARIA builds it in SwarmCherry. Triggers can be form submissions, tag additions, deal stage changes, appointment bookings, or manual enrolment. Actions include: send email, send SMS, add tag, change stage, wait, branch on condition, notify via Telegram.

Workflow creation prompts

"Build a workflow: trigger when a contact fills in the contact form. Immediately send the welcome email. Wait 2 days, send a follow-up SMS. Wait 3 days, move them to 'Qualified' and alert me on Telegram."

"Create a post-purchase workflow: trigger on payment received. Send a thank you email immediately. After 3 days, send an onboarding tips email. After 7 days, ask for a review via SMS."

"Build a no-show workflow: trigger when an appointment is missed. Send an SMS immediately: 'We missed you — want to reschedule?' Wait 24 hours, if no response, move to 'Re-Engage' stage."

Enrol Contacts into Workflows

Manually enrol any contact, segment, or tag group into an existing workflow. Specify which step to start from if you need to skip the beginning of the sequence.

Enrolment prompts

"Enrol everyone tagged 'webinar-attended' into the 'Post-Webinar Follow-Up' workflow."

"Enrol [name] into the 'Enterprise Nurture' sequence, starting from step 3."

List & Audit Workflows

Get a full view of all active workflows — how many contacts are enrolled in each, completion rates, and which steps have the highest drop-off. ARIA flags workflows that have bottlenecks or high churn points.

Audit prompts

"List all active workflows and show me how many contacts are in each stage of each sequence."

"Which step in the 'Cold Lead Nurture' workflow has the highest drop-off? What's causing it?"

13

Paid Advertising

ARIA creates, launches, and monitors paid ad campaigns on Facebook/Meta and Google Ads via SwarmCherry — plus schedules organic social posts across LinkedIn, Instagram, Facebook, and Twitter/X. Brief it like a media buyer; it handles the setup.

Facebook & Instagram Ads

Create and launch Facebook and Instagram ad campaigns. Define audience (age, location, interests, behaviours), budget, objective (leads, traffic, conversions, awareness), and ad creative brief. ARIA writes the headline, primary text, and CTA copy — and builds the campaign structure in SwarmCherry.

Facebook ad prompts

"Launch a Facebook lead gen campaign. Audience: UK business owners 35–55, interested in marketing automation and CRM. Budget: £40/day. Objective: collect demo requests. Write the ad copy — lead with the pain of losing deals to poor follow-up."

"Create a retargeting campaign for website visitors who didn't convert. Budget: £25/day. Message: time-limited offer. Write two ad copy variants."

"Build a lookalike audience campaign based on my best customers. Budget: £50/day. Goal: lead generation."

Google Search & Display Ads

Create and launch Google Search and Display campaigns. ARIA handles keyword selection, bidding strategy, ad copy variants (up to 15 headlines, 4 descriptions for responsive search ads), and campaign structure. Campaigns go live through your SwarmCherry account.

Google ad prompts

"Create a Google Search campaign targeting 'CRM software for small business UK'. Budget: £60/day. Write 5 headline variants and 3 descriptions. Goal: free trial sign-ups."

"Build a branded keyword campaign to defend our brand name against competitor bidding. Budget: £15/day."

Ad Performance & Optimisation

Pull live performance metrics across all active campaigns — impressions, clicks, CTR, CPC, conversions, cost per lead, and ROAS. ARIA doesn't just report numbers — it tells you what to do next. If a campaign is underperforming, it will tell you exactly why and what to test.

Performance prompts

"Show me performance for all active ad campaigns this week. Which is best and why? Which should I kill?"

"My Facebook CPL is £48. Is that good for this audience? What should I test to bring it below £30?"

"Compare the performance of my two Facebook ad copy variants. Which is winning and by how much?"

Organic Social Scheduling

Write and schedule organic social posts to LinkedIn, Instagram, Facebook, and Twitter/X. ARIA adapts the tone for each platform automatically — LinkedIn gets professional framing, Instagram gets casual and visual, Twitter/X gets punchy and direct. All scheduling happens via SwarmCherry.

Social scheduling prompts

"Write and schedule a LinkedIn post for Monday 9am. Topic: the three reasons most businesses fail at customer retention. Opinion-led, no bullet points."

"Schedule 5 posts for this week — one per day. Theme: client results. Platform: Instagram. Short captions, punchy, social proof-led."

"Write a Twitter thread on [topic]. 8 tweets. First tweet needs to stop the scroll."

14

A/B Testing & Continuous Optimisation

ARIA runs A/B tests on campaigns automatically. Every 6 hours it checks all active tests, identifies statistically clear winners, applies them, and notifies you on Telegram. You can also trigger this manually at any time — or set your own thresholds.

Create A/B Test Variants

Add a B variant to any existing campaign. Test different subject lines, body copy, CTAs, send times, or offer framing. ARIA splits traffic 50/50 automatically. You can test one variable or create entirely different approaches.

Variant creation prompts

"Create an A/B variant for my welcome email. Keep everything the same but test a shorter subject: 'Here's what happens next' vs the current longer version."

"Add a B variant to the cold outreach campaign — write a completely different angle: lead with social proof instead of pain."

"Create A/B variants on the CTA for this campaign: A is 'Book a Free Call', B is 'See It In Action'."

Check A/B Results

Pull live performance data for any A/B test — open rates, click rates, sends, and the calculated winner score. ARIA weights the score at 60% open rate + 40% click-through rate, so it optimises for the full engagement signal, not just opens.

Results prompts

"Check A/B results for my welcome email. Is there a clear winner yet or do we need more sends?"

"Show me A/B results across all active campaigns. Highlight anything with a 15%+ difference."

Apply Winner & Autonomous Optimisation

ARIA's built-in optimiser runs every 6 hours and automatically applies winners when there is a statistically clear lead: more than 20% performance difference with at least 100 sends on each variant. It logs the decision and sends you a Telegram notification each time it acts. You can also trigger a manual optimisation pass at any time.

Optimisation prompts

"Apply the A/B winner for the [campaign name] campaign now — don't wait for the scheduled run."

"Run an optimisation pass across all my active campaigns right now. What decisions do you make?"

"What A/B decisions has ARIA made in the last 7 days?"

How ARIA scores A/B tests: Winner score = (open rate × 0.6) + (click rate × 0.4). ARIA only applies a winner when the leading variant's score is more than 20% higher than the other AND both variants have at least 100 sends. This prevents decisions made on statistical noise.

15

Payments & Commerce (Stripe)

Connect your Stripe account in Settings → Stripe and ARIA can create payment links, invoices, subscriptions, and check payment status — all from plain English instructions. No logging into Stripe. No clicking through dashboards.

Payment Links — One-Time & Recurring

Create a shareable Stripe payment link for any product or service. One-time or recurring. ARIA creates the Stripe product, sets the price, generates the link, and gives it to you in seconds. Share it via email, SMS, or in any message.

Payment link prompts

"Create a payment link for 'Strategy Session' — £497 one-time. Give me the link."

"Create a monthly subscription link for 'Growth Plan' — £149/month. Include a 7-day free trial."

"Make a payment link for three months of consulting — £3,600 paid upfront."

Create & Send Invoices

Create a Stripe invoice for any customer and send it immediately. ARIA finds or creates the customer record, adds your line items, finalises the invoice, and sends it — the customer receives an email with a Stripe-hosted payment page. Professional, branded, and trackable.

Invoice prompts

"Invoice [name] at [email] for 'Q1 Consulting Services' — £4,200. Send it now."

"Create an invoice for [email] with two line items: Brand Strategy £2,500, Copywriting £900. Send."

Subscriptions

Set up recurring subscriptions for any customer. Define the product, billing interval (monthly, annual, or custom), amount, currency, and optional trial period. ARIA handles the full Stripe setup — product, price plan, customer record, and subscription activation.

Subscription prompts

"Set up a monthly subscription for [email] — £299/month, 'Professional Plan'. 14-day trial."

"Create an annual subscription for [email] — £1,800/year, 'Enterprise Plan'. No trial."

Customer Search & Payment Status

Search your Stripe customer base by name or email. Check the status of any payment, invoice, subscription, or checkout session using its ID or the customer's email. ARIA tells you exactly where the payment is — pending, paid, failed, cancelled, or disputed.

Status prompts

"Has [name] paid the invoice I sent them?"

"Check the status of subscription for [email]."

"Find all Stripe customers from [company name]."

"Show me all failed payments from the last 30 days."

16

Long-Form Nurture Campaigns

ARIA's campaign builder generates and deploys a full 52-week email and SMS nurture sequence in a single conversation. Every message has a unique hook, a persuasion principle, A/B variants on subject lines, and auto-optimisation built in. The entire thing runs on autopilot in SwarmCherry.

Plan Campaign — The 52-Week Brief

ARIA generates a complete campaign brief: one message per week, structured around your audience, product, and goals. Each week specifies: topic, hook angle, persuasion principle (drawn from value-based selling frameworks), two A/B subject line variants, and a CTA. The brief is delivered for your review before any copy is written.

Planning prompts

"Plan a 52-week cold lead nurture campaign for UK accountants selling business advisory services. Tone: authoritative, never salesy. Apply value-first selling principles — give them something useful in every email before asking for anything. Give me the week-by-week brief."

"Plan a 12-week re-engagement sequence for leads who haven't responded in 90 days. Each message should feel personal, not broadcast. Frank Kern tone."

"Plan a post-purchase nurture campaign — 8 emails over 60 days. Goal: reduce churn by making customers successful fast."

Build & Deploy the Full Sequence

Once the brief is approved, ARIA writes every email and SMS — A variant and B variant for each. It then creates the automation workflow in SwarmCherry, sets up A/B splits on every step, configures the timing and delays, and enrols your target segment. The entire campaign goes live without you touching SwarmCherry once.

Deployment prompts

"That brief is approved — build it. Write all 52 emails, create A/B subject line variants for each one, deploy the workflow in SwarmCherry, and enrol everyone tagged 'cold-lead-2025'."

"Build the campaign from the brief we just created. Enrol the 'post-webinar' segment. Start the sequence on Monday."

Upload Your Brand Voice or Framework

Upload any document — a book, a transcript, a brand guide, a tone of voice document — and tell ARIA to write the campaign in that style. ARIA extracts the vocabulary, sentence structure, rhythm, and persuasion patterns from the document and applies them consistently across all 52 emails. Every email will sound like it came from the same author.

Brand voice prompts

"Here's a recording transcript from our best sales calls [upload]. Write the whole campaign in this conversational style — the way our sales team actually talks."

"I've uploaded the Alex Hormozi book [PDF upload]. Apply his value-first, offer-stacking framework to the campaign structure. Tone: direct, no fluff, always lead with value."

Pro tip: Build the 52-week brief first and review it before asking ARIA to write the copy. This keeps you in control of the strategy while ARIA handles the execution. Once you've approved the brief, the full build takes minutes — not weeks.

17

The Full Autonomous Revenue Loop

When SwarmCherry and Stripe are both connected, ARIA can run the entire acquisition-to-payment cycle autonomously — from finding prospects to collecting money. Every stage uses the tools described in this guide. This is not theoretical. It is the sum of every capability working together.

Requires: SwarmCherry and Stripe connected in Settings. ARIA will tell you if either is missing when you try to run this workflow.

1

Prospect Research & Lead List Building

ARIA searches the web, scrapes relevant directories or LinkedIn profiles, and builds a targeted prospect list matching your ideal customer profile. Filters by industry, company size, location, and role. Output: a clean, qualified prospect list ready to import.

2

CRM Import & Pipeline Staging

ARIA adds each prospect to SwarmCherry with the correct tags, pipeline stage, and source attribution. Duplicate detection runs automatically. Output: every prospect staged, tagged, and tracked.

3

Automated Nurture Sequence Deployed

ARIA enrols prospects into a long-form nurture workflow — email and SMS written in your brand voice, deployed at optimal intervals, with A/B variants on every step. The sequence runs without human input. Output: leads warming automatically, around the clock.

4

Paid Ad Campaigns Running in Parallel

ARIA launches Facebook retargeting and Google search campaigns to keep warm traffic moving back into the funnel. Ad copy is A/B tested automatically. Output: paid traffic running with no manual management.

5

Payment Link Delivered at the Right Moment

When a lead reaches the closing step of the sequence, ARIA creates a Stripe payment link and delivers it via email or SMS at the scheduled time. Output: frictionless checkout, zero manual intervention.

6

Continuous Optimisation — Overnight and Every 6 Hours

ARIA's A/B optimiser runs every 6 hours, applying campaign winners. The overnight learning loop refines ARIA's copy quality and agent performance each night. ARIA alerts you on Telegram whenever it makes an autonomous decision. Output: the entire system improves over time with no manual effort.

The full loop in one prompt

"Build me an autonomous acquisition campaign for cold leads in the UK fitness industry — gym owners and personal training studios. Build a prospect list, import them to SwarmCherry, create a 12-week nurture sequence with A/B variants, write the copy in a direct results-focused tone, launch a Facebook lead gen campaign alongside it, and create a Stripe payment link for a £997 onboarding package to deploy at week 8."

18

Computer & Desktop Control

ARIA can take full control of your computer — taking screenshots, clicking, typing, opening applications, and reading or writing files. This requires ARIA to be running on a machine where it has access to the display and file system.

Screen Capture & Visual Understanding

ARIA takes a screenshot and analyses exactly what's on screen — identifying UI elements, reading text, understanding the current state of any application. It then acts on what it sees — clicking buttons, filling fields, navigating menus.

Screen prompts

"Take a screenshot and tell me what's currently on my screen."

"Look at the screen and tell me why this form isn't submitting."

Click, Type & Navigate

ARIA can click any element on screen, type text, press keyboard shortcuts, scroll, drag, and navigate any application. Use this to automate repetitive desktop tasks, fill in forms, extract data from desktop software, or run multi-step workflows in tools that don't have an API.

Navigation prompts

"Open Chrome, go to [URL], log in with my credentials, download the monthly export CSV, and tell me what's in it."

"Open Excel, paste this data into the sheet, apply a SUM formula to column B, and save the file."

"Navigate to the admin panel, find the user [name], and change their subscription status to active."

Local File System — Read, Write & Browse

Read files from your local machine, write new files, and list directory contents. Process local reports, organise folders, extract data from files, or automate file-based workflows without uploading anything.

File prompts

"Read the CSV file at [path] and summarise the top 10 rows by revenue value."

"List everything in my Downloads folder and tell me what's safe to delete."

"Write a new file at [path] with the following content: [content]."

19

Desktop Memory & Screen History

ARIA can record and search your entire screen history — turning everything you've ever seen on your computer into a searchable, queryable memory. Requires a screen recording integration to be running on your machine (configured in Settings → Desktop Memory).

Search Screen History

Search your full screen capture history by keyword, time range, or topic. Find anything you've seen on screen — a website you visited, a document you read, a conversation that appeared on screen — even if you don't remember where or when. Useful for recovering lost context, finding things you saw but didn't save, and auditing your own workflow.

Screen history prompts

"Search my screen history for anything related to the Johnson contract from last week."

"Find the pricing page I was looking at on Tuesday — I remember it was a competitor but I can't recall which one."

"What websites did I spend the most time on yesterday?"

Meeting Transcripts from Screen

Retrieve auto-generated transcripts from any Zoom, Teams, or Google Meet call that appeared on screen during the recording window. ARIA finds the meeting, extracts the transcript, and can immediately summarise it, pull action items, or answer questions about what was discussed.

Meeting transcript prompts

"Get the transcript from my Zoom call yesterday afternoon with the sales team."

"Summarise last Tuesday's product meeting and give me the list of decisions made and actions assigned."

"Did anyone commit to a deadline in the call I had with [name] on Monday?"

Recent Activity Recap

Get a summary of your recent desktop activity — what applications you used, what you were working on, and where time was spent. Useful for end-of-day recaps, timesheet reporting, or understanding your own productivity patterns.

Activity prompts

"Give me a summary of what I worked on today."

"How much time did I spend in [application] this week?"

20

Media Processing & Transcription

ARIA can transcribe audio and video files with high accuracy, burn captions onto video, and compose media using FFmpeg pipelines — powered by a dedicated media processing service that runs alongside ARIA.

Audio & Video Transcription

Transcribe any audio or video file to text with high accuracy across all major formats (MP3, MP4, WAV, M4A, MOV, and more). Returns a clean transcript that ARIA can immediately act on — summarise, extract action items, identify topics, pull quotes, or reformat for a document.

Transcription prompts

"Transcribe this sales call recording [URL or upload] and pull out every objection the prospect raised."

"Transcribe this podcast episode [URL] and extract every framework or book recommendation the guest mentions."

"Transcribe my team standup recording and format the output as: Who, What they're working on, Any blockers."

Video Captioning

Burn accurate captions directly onto a video file. The captions are generated from the audio, synchronised to the speech, and composited onto the video permanently. Useful for social media content (captions dramatically increase watch time), accessibility compliance, and repurposing recorded talks.

Captioning prompts

"Add captions to this video [URL] and return the captioned version."

"Caption this webinar recording and make it ready to post on LinkedIn."

Video Composition (FFmpeg)

Compose, convert, clip, merge, resize, or process video and audio files using a full FFmpeg pipeline. Describe the transformation you need in plain English — ARIA handles the technical composition. No FFmpeg knowledge required.

Composition prompts

"Trim this video [URL] to just the first 3 minutes."

"Merge these three video clips [URLs] into one continuous video."

"Convert this video to MP4 at 1080p and reduce the file size for web upload."

21

Habits, Tasks & Personal Productivity

ARIA tracks habits, manages your task backlog, and sends proactive Telegram reminders — keeping your personal and professional commitments visible without you having to chase them.

Habit Tracking & Reminders

Add habits with a target time and ARIA sends you a Telegram check-in at that time every day. Log completions in the chat. ARIA tracks streaks, completion rates, and patterns over time — and flags when a habit is being consistently skipped.

Habit prompts

"Add a daily habit: review my sales pipeline — remind me at 8am Monday to Friday."

"Log that I completed my workout today."

"Show me my habit completion stats for the last 30 days."

"List all my active habits."

"Which habits have I been missing most often this month?"

Task Backlog Management

ARIA maintains a persistent task backlog across sessions. Add tasks at any point in a conversation, retrieve pending tasks, and mark them complete. Tasks survive session resets — your backlog is always there when you return.

Task prompts

"Add to my task list: review the Q2 pricing proposal by Friday."

"What's on my pending task list right now?"

"Mark the landing page copy task as complete."

22

Autonomous Code Building

ARIA can dispatch software development tasks to an autonomous coding agent that independently plans, writes, tests, and delivers code. Describe what you want built in plain English — ARIA handles all the engineering. No technical knowledge required to use it, though technical users can be as specific as they like.

Dispatch a Build Task

Give ARIA a software requirement and it dispatches it to the autonomous coding agent. The agent plans the implementation, writes the code, runs tests, and delivers the output — scripts, APIs, web pages, integrations, tools, or full applications. Complex, multi-file projects are handled the same as simple one-off scripts.

Build prompts

"Build a Python script that reads a CSV of contacts, validates the email addresses, and uploads valid ones to SwarmCherry via the API."

"Create a webhook handler that listens for Stripe payment events and sends a Telegram alert when a new subscription is created or cancelled."

"Build a simple web dashboard that shows live Stripe revenue today, this week, and this month. It should auto-refresh every 60 seconds."

"Write a script that checks all my active SwarmCherry workflows, finds any contacts who have been stuck in the same stage for more than 30 days, and exports them to a CSV."

Track Build Progress & Retrieve Output

Check the status of any running build job. ARIA will tell you whether the build is in progress, what stage it's at, or return the completed output when it's done. For larger builds, you can check in periodically without the build losing its state.

Status prompts

"Check the status of the build I started earlier."

"Has the webhook handler build finished? If so, give me the code."

23

System Health & Monitoring

ARIA monitors its own server health continuously — CPU, memory, disk, thread count, process uptime, and database size — every 5 minutes. It alerts you proactively on Telegram when thresholds are exceeded and attempts automatic remediation on critical events before alerting you.

Real-Time Health Check

Query ARIA's current health status at any time. Returns CPU usage, memory usage, disk usage, process uptime, active thread count, and database size — with a status verdict: healthy, warning, or critical.

Health prompts

"What is ARIA's health right now?"

"Check CPU, memory, and disk — are we in any danger zones?"

Health History & Daily Report

Pull the health log history for any time period. See average and peak CPU/memory/disk, anomaly count, and trend patterns. A daily infrastructure report is automatically delivered each morning summarising the previous 24 hours.

History prompts

"Show me the health history for the last 24 hours — any spikes or anomalies?"

"Give me the daily infrastructure report."

"When was the last time CPU went critical?"

Configure Alert Thresholds

Set your own alert thresholds for CPU, memory, and disk. The defaults are CPU 85%, memory 90%, disk 95%. You can tighten these if you want earlier warnings, or loosen them for a less demanding environment.

Threshold prompts

"Set my CPU alert threshold to 75%."

"Change the disk warning threshold to 80% — I want earlier notice."

24

External Workflow Automation

Connect ARIA to an n8n instance (Settings → Workflow Automation) and it can trigger any registered n8n workflow by name. This bridges ARIA to any tool that doesn't have a direct integration — Notion, Airtable, Salesforce, Shopify, custom databases, or any internal API.

Trigger External Workflows

Once a workflow is registered with ARIA, you trigger it by name with any data payload. ARIA passes the data to n8n, which executes the workflow and returns the result. This turns n8n into ARIA's execution layer for any tool not natively integrated.

Trigger prompts

"Trigger my 'New Lead to Notion' workflow with this contact data: [data]."

"Run the 'Daily Sales Report' workflow and bring me the output."

"Trigger 'Sync Airtable Contacts' now."

Register & List Workflows

Register any n8n workflow with ARIA so it can be triggered by name. List all registered workflows at any time. You build the workflow logic in n8n — ARIA is the trigger layer that knows when and why to run it.

Management prompts

"Register a new workflow: name 'Shopify Order Alert', webhook URL: [URL]."

"List all n8n workflows registered with ARIA."

25

Market Intelligence & Prediction Research

ARIA can scan and analyse live prediction markets — real-money probability markets where the collective intelligence of thousands of traders prices the likelihood of future events. This gives you a data-driven view of what the market thinks will happen — useful for business planning, competitive positioning, and strategic timing.

Scan Prediction Markets

Scan live prediction markets to find markets relevant to your industry, business, or strategic questions. Returns current probabilities, trading volume, and trend direction — telling you what the collective market believes is most likely to happen.

Scanning prompts

"Scan prediction markets for anything related to UK interest rate decisions in the next 6 months."

"What do prediction markets currently say about AI regulation in the EU this year?"

"Are there any markets related to [industry/company/event]? What probability are they trading at?"

Paper Trading — Track Predictions Without Risk

ARIA can track paper trades (virtual positions) on prediction markets — letting you test your own market predictions against real market probabilities without spending anything. Over time, your accuracy score tells you how well-calibrated your business intuition is against collective market intelligence.

Paper trading prompts

"Paper trade YES on 'UK base rate below 4% by December'. Track it."

"Show me my paper trading portfolio — what's my current P&L and accuracy rate?"

"Give me a daily P&L report on my open prediction market positions."

26

Integrations Reference

All integrations are configured in ARIA Settings. Every key and credential is encrypted before storage. You can test, update, or revoke any integration at any time from the Settings panel.

TelegramBot Token from @BotFather → Settings → Telegram

WhatsApp BusinessMeta Business API Token + Phone ID + Verify Token

Google WorkspaceOAuth 2.0 — Gmail, Drive, Calendar (connect via Settings)

SwarmCherry CRMBase URL + API Key → Settings → SwarmCherry CRM

StripeSecret Key (sk_live_ or sk_test_) → Settings → Stripe

Twilio (Voice & SMS)Account SID + Auth Token + Phone Number

n8n Workflow Automationn8n instance URL + API Key → Settings → Workflows

Desktop Memory (Screen Recording)Local agent installed on your machine → Settings → Desktop Memory

Media ProcessingRuns automatically alongside ARIA — no configuration required

Security: All API keys and secrets are encrypted at rest using Fernet symmetric encryption before being stored in ARIA's database. They are never logged, never returned in API responses, and never visible in chat. To rotate a key, simply paste the new one into Settings and save — ARIA will immediately switch to the new credential.

If a tool isn't working: Go to Settings, find the integration card for that tool, and click "Test Connection". ARIA will run a live verification and tell you exactly what's wrong — missing key, wrong format, expired token, or incorrect permissions.

Every capability.
Every prompt. Every chapter.

Product

Company

Support

Every capability.Every prompt. Every chapter.

Product

Company

Support

Every capability.
Every prompt. Every chapter.